We bet you do. Although you weren’t aware of it, it was the bad UX design that instinctively made you stop using the web platform . So, let’s see what UX design is and how you can use it to your advantage in your digital projects.
The definition of user experience (UX)
The term UX is increasingly used in marketing jargon, but it remains vague algeria telemarketing data for many people. Meaning user experience in French, the acronym UX designates the experience lived and felt by a user in the entirety of their interaction with a product or a digital interface.
A good user experience therefore implies that the user's needs are anticipated and have been met as effectively as possible.
What is UX design?
A UX design represents the set of means implemented to design an interface that offers a good user experience. Its primary objective is therefore to provide the best possible user experience.
From the start of a project to the final quality control, a UX expert intervenes to ensure that the interfaces are pleasant for users . He evaluates several elements of a design so that the user feels confident, and can find the information he is looking for while wanting to interact with the interface.
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Some points taken into account in a UX design:
Efficiency:
Efficiency measures how quickly and easily users can complete tasks or find answers to their questions.
The usefulness of the available features:
Every feature should provide value and be useful for users. The UX expert conducts in-depth research and analysis to understand what is useful in the user experience.
Credibility:
Credibility is linked to the user's ability to trust your brand and products. UX design must reassure and convince Internet users.
Accessibility:
Accessibility is concerned with whether all users are able to access an equivalent experience.
These factors all aim to help the visitor move faster, get to know your brand better, and impress them throughout their experience.
The UX iceberg
Why do UX?
Simply put, because a website or application that is not perceived as useful or enjoyable will not be used by the user and will not help achieve your goals. What is the point of producing something that will not be used and will not contribute to the profitability of your web asset?
User experience design is not a fad or an option that can be added or subtracted from a project. The work of a user experience designer is one of the pillars of the quality of a final product and its effectiveness. UX design is the bridge between strategic thinking and the way a website will be programmed.
The user must be at the center of decisions for a project to perform. Not to mention that by optimizing the user experience, you optimize organic traffic and conversion at the same time .
UX experience for SEO
