Why does this improve SEO?

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However, you have to promise what the user is looking for and, obviously, deliver it once the user accesses the site.

You also need to tell them how long it will take to get what they want and encourage them to click.

A good description might be: “Having trouble training your dog? honduras mobile phone numbers database Come here now and we’ll explain how to get your dog to listen to you in two weeks . ”

What do you get this way?
You present the problem that you already know he has (you connect).
You tell him what to do (enter).
You promise him the answer (that his dog will listen to you).
And you tell him how long it will take (two weeks).
All information in less than 140 characters (yes, 160 characters is a thing of the past, descriptions now have to be less than 140). This is the optimal way to create a description to capture clicks on Google.

As you can see, the goal is not to optimize On Page SEO simply through titles and descriptions, but to make those titles and descriptions attractive and attract clicks, which is what really improves positioning.

Headings
Headings (i.e. H1, H2, etc. tags) do improve SEO on their own , unlike titles and descriptions.

Additionally, they allow you to rank for other keywords and give Google more details about what you are talking about.

Therefore, 100% optimized headers have to seek to improve those three aspects.

To improve the first aspect, that of On-Page SEO itself, it is important to simply use headers correctly.

This means using an H1 for the title, an H2 for the subtitles, an H3 for the sections within the subtitles, and so on.


Because Google understands that you are organizing the information and that helps the user to better orient themselves within the content, you deserve to be positioned ahead of those other websites that do not organize the information.

To rank for other keywords, the basic idea is to use secondary keywords in the subtitles . In addition, a properly structured article lends itself to this without it looking unnatural.

For example, if you write about “Valencian paella recipe”, it is logical that you will have to talk about the ingredients of Valencian paella and the steps to follow to make Valencian paella and those two “references” are also likely to be keywords that people use.

Thus, the use of secondary keywords in the headers allows you to get more visits and position yourself for more keywords.

By consulting the keyword in SEMrush , this great SEO platform will provide us with related keywords or phrase match keywords, giving us the search data, which will help us find secondary keywords to include on the page.