Carlos Cantu: Yes, I agree. Yeah, yeah.

[nishat@264]

Daniel Burstein: Yeah. So let me ask you, I think this is a great example of, you know, you mentioned and you worked at Twitter and you and as we mentioned earlier, like something that's changed, just like, hey, in this era, like we can get so much feedback from customers that we couldn't get before. But here's one thing that I've seen is, you know, sometimes the loudest, most boastful customers that we're hearing from are outliers.

And we're not hearing from, you know, the broad group of customers. And so this is a challenge with the anecdote where the anecdote can overpower the data and we feel like, it must be this, I hear this so I wonder, like, how do you balance I don't know if you engage in a B testing or folks like what do you do for customer research to make sure that those just few loud voices or c loud anecdotes don't overpower the data?

And at the end of the day, we're understanding our czech republic whatsapp resource broad range of customers and not just listening to those loud voice. Is there anything specific you do for custom research on AB testing surveys, focus groups, whatever? What we focus on works for you.

Carlos Cantu: A, B, testing every day.

We do user interviews every week for different reasons and with different topics. But we we do a lot of user interviews and then we also spend a lot of time on social listening to try to get the perspective from those non-users that we think are potential because that's the other the other risk that you spend a lot of time with your users and you just work for those producers and you don't pay attention to those potential users, which are the ones that are going to grow your business, right?