3. Increase retention rate

[nurmohammadhasan0]

This digital ecosystem is based on the entry into force of data-driven marketing actions , an approach made possible by data management systems and which provides enormous benefits:

profoundly redesigns the workflows with which the brand intends to measure, engage, monitor, learn and optimize;
applies to long-term brand-building goals (and therefore does not focus on short-term tactical campaigns);
It follows the customer throughout the entire life cycle , from the potential acquisition phase to the advocacy phase (in which the acquired customer spontaneously provides his or her “public” support).
By exploiting the potential of data-driven marketing, brands are increasingly italy whatsapp resource focusing their efforts on creating seamless customer experiences , allocating their budgets on initiatives aimed at exploiting the potential of different channels, with a view to differentiation and omnichannel that can offer greater guarantees in the event there is a need to ensure responsiveness to unforeseen events and operational continuity .

Bad experiences drive customers away faster than you think. Even brands with a long history of success could lose a quarter of their customers in a single day after just one bad experience. According to Annex Cloud, 37% of customers will never buy from a brand again if they have a poor experience. Zendesk research shows the number is even higher, with 50% of consumers saying they’ll switch brands after just one bad experience.