The penetration rate of mobile phones in the United States exceeded 97% in 2020, and the penetration rate of smartphones has reached 85%, less than 10 years after it was only 35% in 2011, and they have now become a must-have item for business.
Similarly in Japan, we are now seeing more and more people using social media on their mobile devices all over the city, and the use of social media is becoming increasingly important for business operators as well.
However, there are probably list of australia consumer email still many companies that are unable to find a way to use social media that suits their company and continue to give social media a low priority.
In this article, we will explain the size of the SNS market and the characteristics of SNS use by occupation, and then discuss why B2B companies should place importance on using SNS. Finally, we will introduce some success stories of SNS use by B2B companies, so please use it if you find something that you can incorporate into your own marketing activities.
SNS market size
First, let's look at the statistics to get an idea of the size of the SNS market and consider its importance.
According to statistics from Statista , a global statistical research company , as of January 2020, the number of SNS users worldwide was over 36 billion, and is expected to reach 44.1 billion by 2025, showing how rapidly SNS is developing as a market.
In addition, the average user spends 147 minutes a day using social media as of 2020, an increase of 30 minutes (25%) from 2015. The importance of social media in daily life is increasing day by day.
Hootsuite_SNS User
(Source: Hootsuite )
US company Hootsuite keeps statistics on the most commonly used social media platforms , with Facebook and YouTube coming in at number one by a long way as of January 2022. However, there is a large gap between the number of users, with Facebook at 2.9 billion and YouTube at 2.5 billion.
Insider Intelligence_SNS usage rate
(Source: Insider Intelligence )
Looking at the growth rate of each platform, TikTok increased its number of users in the United States by 87.1% in 2019-20 and 18.3% in 2020-21, reaching a total of 787 million, making it a platform that is expected to continue to grow rapidly in the future.
No matter what data you look at, it is clear that the SNS market has grown rapidly in recent years, and marketing techniques that utilize SNS will likely become a major trend in the future, regardless of whether they are BtoC or BtoB.
