Consider key factors such as Demographics Age, gender denmark whatsapp mobile phone number list location, income and education level. Psychographics Interests, values, attitudes, and lifestyles. behaviors Online habits, purchase history, and social media engagement. Needs What issues or problems does the audience face? What are their wants and goals? Addressing Their Needs, Problems and Interests Understanding your audience’s pain points will allow you to create content that resonates.

Conduct research to answer key questions What problems are they trying to solve? What goals do they aim to achieve? What kind of content do they consume? By tailoring your content marketing offering to meet these unique needs, you will show your client that you understand their target audience and can create content that truly connects with them.