What is a personal brand and why do I need it?

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In 1997, Fast magazine published an article by Tom Peters titled “ A Brand Called You .” The article states the following:

“Regardless of age, regardless of position, regardless of the business we do, we all need to understand how important branding is. We are the presidents of our companies. Me Inc. To stay in business, the most important thing is to be the CMO of the brand called Me.”

In public relations, the most important resource for any business is yourself. You are the face that represents the company you work for, and you are an even bigger face if you run your own business. You are the colombia whatsapp list thing people see when they are choosing who to work with, and if you can successfully promote yourself, then it is clear that you know what you are doing and have established yourself as an expert in your industry, and you will be able to promote others just as successfully.

Personal branding is nothing new, first documented in the 1950s, although the practice is thought to have been around much longer. In the 1950s, scientists studied what makes individuals unique and discovered that people often use symbols, signs, personal items, products, and brands to present themselves to the world.

Research has shown that we use certain elements depending on the feedback from the people we are surrounded by. Sociologist Erving Goffman coined the term “personal presentation” as something we do purposefully to leave a desired impression on others.

Goffman concluded that all the social interactions we have are very similar to performances on stage and that our behavior depends on the people we are surrounded by and the situations we find ourselves in.

Since we are motivated by approval and strive to avoid disapproval, we always seek a certain result and behave in the way we think will most easily achieve it.

As Tom Peters wrote in his article – You are the brand. You are responsible for your brand. There is no right path to success, and there is no right way to create a brand called You. Except for one: Start today. Or.

Half a century later, a personal brand is more important than you can imagine. Competition is greater than ever, but so are the opportunities and potentials that you can only realize if you have a strong and quality personal brand.

If you're wondering what your personal brand is for, I'll counter you with a counter-question - How do you plan to stand out from the crowd? With your qualifications? Many have similar if not better qualifications than you. With experience? You're not the only one with experience? With talent? You won't be able to prove that until you get the opportunity, and you won't get it if you don't stand out from the crowd.

That's why you need a personal brand! Personal branding makes you recognizable, desirable, and respectable in your industry. Branding is the best way to take an active role and proactive approach in your career and professional life.

Who needs a personal brand? Everyone! You may think you don't need one because you don't have your own business, but everyone needs a personal brand, whether they have their own business, work for someone else, or are just looking for a job. People love doing business with people, and personal branding will show the world that you are a real human being, not just a name hidden behind boring information on your resume.

No matter what you do, whether you like it or not, other people will form conclusions about you. We live in a digital age surrounded by Instagram, Facebook, Snapchat, Pinterest, Google, blogs, YouTube and numerous other platforms and social networks that can be perfectly used for personal branding.

We live connected to the rest of the world 24 hours a day, 7 days a week and 365 days a year. This can no longer be avoided. Offline does not exist in the business world, and almost 3 billion people are online. Do you know how many potential opportunities that is?