Previously, we have discussed whether the best option is to do your advertising in-house or outsource , as well as the advantages of having your advertising campaigns carried out by an inbound agency , so on this occasion I want to tell you a little about why at Interius we can help you in the best way to execute your Google Ads campaign.
Part of your marketing team
At Interius we like to feel like part of your marketing team , not just as a trusted reference, but to really understand how we can help achieve the company's objectives .
We look at everything from aligning with your internal processes to correctly understanding why things are done in a certain way in your company , making recommendations for adjustments if feasible. Sometimes the eyes of someone who has not been in the business for so long are very useful.
In addition, we seek to have a better understanding of the roles played by each person and department, in order to understand the business decisions made and provide a more accurate recommendation.
All of this allows us to create campaigns aligned with your marketing communication , taking them to the right place with adequate expectations in message and offer, so that there is a good conversion rate according to the type of ads generated.
We have experience as a Google Partner
Previously, I told you a little about the advantages of working with a Google Partner , which include the experience gained, access to beta versions of new products, industry reports, personalized support, as well as promotional credits.
Although they are not essential for advertising, they help a lot in planning based on industry information, diversifying advertising campaigns through access to beta versions of formats , as well as being able to react and quickly solve any emergency or change that may arise with your ads.
Transparency in results
At Interius , we believe in honesty, that is why we provide our clients with dashboards with relevant information on the results of their campaigns , directly connected to platforms such as Google Ads, Facebook Ads, HubSpot, LinkedIn, etc.
These dashboards are made with the Databox platform , where you can see in real time the information coming from these platforms, such as spending in a certain time, conversions, clicks, or even perform calculations based on cross-references.
For example, getting a cost per lead, dividing the expense in a campaign between the leads reported in HubSpot for said campaign, so that it is as automated as possible and can be acted on quickly, all in one place and in an order to easily view the data necessary to make a decision.
Unbiased Recommendations
Many agencies have different business schemes, some work with a match, others with faith, that is, a percentage of the investment made, the latter could lead to investment recommendations outside the proportions really necessary.
Although, at Interius we are not married to a negotiation scheme, that will not prevent us from giving you the most appropriate recommendation for your business objectives , since as I mentioned previously, we promote honesty and we are part of your marketing team, which allows us to understand the limitations and we always seek to better optimize your advertising budget.
As you can see, there are different reasons why we can carry out your advertising campaigns , but I know that words alone are not enough to really know it, so I invite you to contact us to talk more about how we can help your company with digital advertising, and convince yourself why we are your best option.
This is the last article of 2021, in a year that we hope has been full of challenges and learning for you and your business. We will continue here in 2022 writing tips and more content that can help your company improve its digital efforts and strategies with good planning. We wish you a happy holiday season.
