On the losing side, Mobile Content is certainly the vertical that will be declining the most in 2019. This is mainly due to the new regulations adopted by some countries. Hence, there are more and more offers with less competitive conversion flows, like SMS billing, and fewer 1-click and 2-clicks flow.
PeerFly
Which vertical List of Germany Cell Phone Numbers will be the most perspective in 2019?
There are a few verticals that I have noticed our publishers at PeerFly have been very focused on over the past few months and it seems like it’s going to be a trend throughout the rest of 2019.
Dating traffic seemed to have slowed down over the past few years after being one of our biggest verticals. I believe the main reason there was a big slow down was because so many people have turned to apps for online dating rather than websites like Plenty of Fish.
Well, with the surge of interest in push notification traffic, dating traffic has skyrocketed because it’s been found that dating converts well with push.
We’ve also seen an increase in sweepstake traffic. Sweeps have been a big vertical for PeerFly publishers for a long time, but we’ve seen an increase over the past few months and it seems like sometihng that will be maintained throughout the rest of 2019. Part of that is because we have so many publishers buying pop and push traffic from PropellerAds for our sweeps traffic
What verticals are losing their positions?
Crytocurrency offers really blew up with the crypto craze, but now that the market flipped, there is definitely less interest in those types of offers. We still get steady traffic on Bitcoin business opportunity type offers, but I expect that to decrease sigificantly by the end of this year if the crypto market does not turn around.
Pin submits also seem to be having some regulation issues so I do not expect those to be as popular by the end of 2019.
The industry as a whole seems to be maturing more and more every year. Hopefully by the end of 2019, we see less of the crappy short term money makers and more offers from bigger brands available that will be able to provide long term revenue for affiliates
Henry Whitfield, Global Head of Supply at ClickDealer
CPA_Digest_10_ClickDealer
Which vertical will be the most perspective in 2019?
Cryptocurrency will continue through 2019, with more and more Affiliates promoting these offers with lower, high-quality leads versus high-volume low quality leads on other verticals – the higher CPAs are the low-hanging fruit that will attract more and more affiliates to these kinds of campaigns. We’re also seeing a trend towards SmartLink monetization helping grow affiliate’s business through more efficient promotion and increased ROI, which is why we launched our new Dating SmartLink this month – with partners seeing amazing results.
What verticals are losing their positions?
Its glaringly obvious that Mobile Content will continue to slip and continue its downward trend of 2018 – changes in policy and regulation mean that the volume and revenue previously seen in this vertical just are not as easily attained and the knock-on effect is a downward spiral for many affiliates who relied on certain promotional methods in the past. To add to that, verticals that relied on cheap tricks or quick wins will continue to slow down due to regulation, while verticals that can leverage quality content or a focus on quality images/video/copy will continue to rise.
Roman Manuylov, Chief Marketing Officer at Alfaleads
CPA_Digest_4_ALFALEADS
Which vertical will be the most perspective in 2019?
We’ve been seeing the rise of sweepstake market over the past year and demand for it going up every convention out there. But unfortunately, not everyone understands how to work with this vertical making profit consistently, as it requires quite an unconventional approach to make traffic expenses pay off. We should note that it’s a good way to monetize unused traffic from other verticals if done right, of course.
Also, gambling is undeniably growing, all parts of it as well, the market is changing and new CPA, CPL and RevShare offers are appearing every day. Hybrid models like CPA+Revshare are trending heavily as we have noticed lately. This particular model allows the advertiser to control their spendings tying payouts to their own income. It also allows the affiliate to have enough funds to top up their circular money flow and keep it stable. As well as drive traffic from different sources, not only the ones we are used to but also ones that are less familiar.
And lastly, eCommerce. The “wonder” of this vertical is that it can be scaled up virtually indefinitely. Usually, white eCom is about low ROI and high volumes which tremendously help working with other verticals. It requires, however, to be more of a classic marketing manager than a performance marketer here. To develop massive funnels, look for inside info for advertising, work with the audience. A huge plus is that you are working with white areas on Facebook, albeit with low ROI, but it helps grow your account’s trust which in its turn allows you to avoid farming accounts and helps scale up the grey verticals with ROI of several hundred percents.
It’s important to be a solid marketing specialist here. The accounts keep the balance of white and grey, so farming is out of the picture for good.
What verticals are losing their positions?
It’s hard to say if some of the verticals’ numbers are going down or not but we can firmly state that it’s getting harder to drive traffic these days. Classic sources and approaches are dying out, driving traffic directly got much harder, KPI’s tougher. It affects white apps, eCommerce. One needs to spend more time, effort and expertise to be successful.
Matt Lovett, Managing Director of WOW TRK
CPA_Digest_5_WOW-TRK
“In 2019 I expect to see big growth in CPA campaigns for subscription model services, with Netflix being so successful over the past couple of years, huge companies are jumping at the idea of a subscription business model. Apple for many years seemed to be against this for iTunes but then launched Apple Music to huge success.
Now with the likes of Apple, Disney, Sony, and Microsoft all getting involved in subscription offerings for consumers (TV subscriptions, gaming subscriptions, bundled subscription packages), I think this is the biggest vertical we will see growth in this year. We have already seen a huge growth in advertisers launching subscription products for products like dental and healthy food.
Consumers are moving more and more towards subscription-based services, and for this reason, I think traditional software campaigns are going to suffer this year, I think it is already suffering, to be honest, but I think it’s going to see a huge decline in 2019. In a world where consumers are looking for instant gratification and low costs, demand for subscription models for digital products is only going to increase in 2019.”
Evgeniy Prima, CEO at Cpamatica
CPA_Digest_6_Cpamatica
Gone are the days when affiliate marketing was considered as a tiny and shady hobby for internet geeks. Now it has become a serious digital marketing business and one of the most high-growth industries within the digital marketing realm. With this in mind, publishers need to keep up with the latest affiliate trends, techniques and methods, in order not to bring up the rear.
Which vertical will be the most perspective in 2019?
There will be said a lot about influence marketing, push-traffic, and artificial intelligence. But I’d like to go more in details and draw your attention to the next point.
So talking about the trends, one of the important trend in 2019, we see mobile applications with a trial payment model. This payment model started to gain enormous popularity in 2018, having a significant number of advertisers appearing every day. In order to get traffic, advertisers with similar offers will look for different ways to attract traffic, besides their own media buying departments. Meaning, budgets will be actively given to the affiliate business.
Possible payment models – CPI, CPL, CPS (or rather, payment for the trial)
What verticals are losing their positions?
In my opinion, in 2019 the general trial model for Nutrition and Goods will become less popular due to the sanctions from Visa and Mastercard. I think that the number of advertisers in this niche will decrease, and the volumes will fall.
It’s exciting to anticipate how the aforementioned trends will play out in 2019. For sure, the year will be full of changes as the industry gets smarter and transparent.
Nicolas Top, Brand Manager at Mobidea
CPA_Digest_7_Mobidea
Which ve
