The possibilities of web marketing would not be so developed if it were not for web analytics services – powerful tools for tracking the behavior of website visitors and collecting and processing statistical data.
What are web analytics systems?
Analytics systems are special services that allow you to track many indicators of your website.
The main advantages of installing a counter on the site:
Acceleration of indexing and increase of trust in the search engine site.
Tracking traffic to the site from different sources. These can be both direct and search or advertising transitions. Transitions via links from other sites and social networks are also skillfully recognized.
Recognition of new and repeat visitors. For the sake of purity of statistics, you can block, for example, your company's IP in the settings (so that employee traffic does not distort the data).
Calculating conversions. I wrote about conversions for AdWords and how to set them up earlier.
Generate statistical reports: This tool can easily output data, analyze it and filter it, all in one interface without any additional manipulation.
Collecting an audience of visitors for further types of advertising. For example: You can set up advertising based on remarketing (regular or dynamic). You can read about types of advertising here .
Counters for websites exist in different services.
We will not talk about greece phone number library those that are not worth talking about, but will focus on the mandatory ones.
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Google Analytics
It's hard not to find information about Google Analytics online.
This is a monster among website counters – it provides huge opportunities and allows you to track many indicators.
Главная страница Google Analytics
But it is precisely the abundance of information and features that makes it a little difficult for a beginner.
Watch the video “Google Analytics 4 Interface Overview”
Google Analytics 4 Interface Overview
Google Analytics Features
Google Analytics counter is a unique utility. Why?
An easy way to install the code and track conversion.
Analytics Counter can be installed:
To the site . Traditional method of using the counter.
On a mobile application . Today, this is probably the only way to get quality data on the operation of your mobile application.
To your YouTube account – yes, you can track all YouTube analytics directly in Google Analytics.
Among the features of Google Analytics, I would like to highlight the following.
View the site in real time .
A unique utility that allows you to view activity right now.
Indispensable for programmers to check the installation of conversion tracking codes.
