Today, digital marketing agencies need to go beyond delivering conversions – they need to create meaningful campaigns that continuously drive business and engage loyal customers. One of the main ways to tackle this is to offer additional services that boost customer experience – and that include everything from content, data, a manageable tech stack, and a team of digital strategists and content marketers.
A single omnichannel customer engagement hub empowers digital marketing agencies to do just that. Here we highlight what benefits the right communications technology partner can bring to your business.
Data-driven marketing
Customers today choose to interact, search, purchase, and engage with brands differently, and want to be treated as individuals. Therefore, the strength of a campaign lies in data. But, with multiple sources and channels, consolidating customer data into one platform to get an in-depth, 360-degree view can be a challenge.
Utilizing a customer data platform not only provides better clarity, but also enables you to develop meaningful insights from tracked behavior – and deliver great customer experiences.
Our customer data platform – People helps digital marketing agencies focus on making data-driven decisions along with offering value-added services. With People, digital marketing agencies can:
Run data-driven campaigns: Get a complete view of the data overseas chinese in worldwide data from one centralized hub so you can recommend and suggest campaigns based on prior behavior and events, thereby delivering higher ROI for your clients.
Centralize customer data: Offer your clients the value-added service of consolidating all their customer data in one single place. Then, the audience can be segmented for better targeting, creating a single source of customer truth for your clients which is updated in real-time.
End-to-end omnichannel marketing automationYour clients are bombarded with solutions claiming to drive ROI, so identifying the technologies and offerings that provide real value has become increasingly difficult. Marketers must rely on easy-to-deploy technology that automates and personalizes communications across digital channels in a scalable way.
An omnichannel customer engagement hub like Moments helps bridge the technology gap that stands between marketers, effective campaigns, and the ability to drive revenue. Through Moments, digital marketing agencies can:
Unlock the potential of digital channels: Gain a competitive edge by running client campaigns on innovative channels such as SMS, WhatsApp, Messenger, RCS, Viber, Apple Business Chat, Google Business Messaging, LINE, Email, and Voice.
Offer omnichannel engagement and management: Implement end-to-end omnichannel marketing automation across the customer journey based on behavior and data insights and take the load off your clients by running effective revenue-generating campaigns. Moments makes it easy for digital marketing agencies to manage innovative messaging campaigns across channels and improve campaign results.
Set up profitable campaigns: Engage your customers’ audience beyond purchase by running campaigns that personalize the customer journey and offering messages relevant to each audience segment. With Moments you can move from conversion-only campaigns to engagement campaigns that drive loyalty, customer satisfaction, and repeat purchases.
Get a single view of customers, channels, and campaigns: With Moments you get a single hub for managing customer marketing campaigns. Each client can receive their own dashboard with:
Unified and updated customer data for hyper personalization
Better insights into analytics across the customer journey
Easy campaign orchestration and management with a drag-and-drop campaign builder
Smart automation capabilities with event- and behavior-based triggers
Reporting and analytics to measure campaign efficiency
