Even if you create the best content in the world, you still need to promote it.
At the beginning of the promotion, the main questions arise.
Where to get links?
Which links to use – permanent or rental?
How to determine the quality of links?
How many links are needed?
What budget should be allocated for promotion?
Methods of obtaining links, like methods of website promotion , are divided into black and white.
Black hat promotion finland phone number library methods have a shorter term perspective and do not require special knowledge or a larger budget.
For white methods you need to be a copywriter, designer, programmer, salesperson, psychologist.
White methods are more labor-intensive and costly, but they do not violate search engine recommendations, so they are not subject to sanctions and filters.
In our course we will look at all the methods of SEO website optimization step by step .
Nikolay
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General information about links
Before you start link promotion of your website, you need to understand what it is and why it is needed.
Below I will consider the basics of link building, the attitude of search engines to links and issues of interaction between webmasters and Yandex and Google.
Google has more than 270 ranking algorithms, Yandex has more than 800 (according to Alexander Sadovsky, head of search services).
3 main ranking algorithms in Google: Rankbrain (artificial intelligence), content and links.
If we divide them by the degree of influence, the rating will look like this:
1-2. Content and links.
3. Rankbrain.
In Yandex the situation is similar, but has certain differences.
Content and links are also important in ranking algorithms.
However, instead of Rankbrain, Yandex partially manually adjusts the search results and checks the behavior of users on the site.
Anyone who talks about linkless website promotion actually doesn't understand anything about SEO
Why are links so important to search engines?
Do you remember the first popular search engines that focused only on content?
These are Yahoo and Alta Vista in the English-language segment, Rambler and Aport in the Russian-language segment.
They lost this market due to poor quality of delivery.
Google's PageRank has completely changed the rules by ranking pages based on hyperlinks.
A. Sadovsky announced on December 5, 2013 that Yandex would completely abandon link ranking.
The first tests were planned to be carried out in a commercial outlet in Moscow.
What happens next?
Nobody heard anything more about it.
Instead, Yandex is introducing the Minusinsk filter , an analogue of Google's Penguin filter , which is a punishment for using links to increase a site's rating.
Thanks to link filters, the link building process has moved from quantity to quality.
