Contextual advertising does not jump out like a robber from around the corner and does not offer to buy new felt boots and galoshes at the moment when you are preoccupied with searching for mobile gadgets.
It offers exactly what india phone number library is interesting, relevant, important and necessary here, now and specifically for you.
That is why this type of advertising is so effective.
But at the same time, if you do not have enough experience, you do not know the nuances of working with contextual advertising , there is an extremely high risk of wasting your budget without receiving any return.
And you can drain a lot. According to forecasts by the international agency GroupM, the total costs of all companies on online advertising in 2020 will amount to $326 billion - this is 52% of the global advertising market .
Инфографика роста бюджетов на онлайн рекламу
Contextual advertising works and returns the investment only if approached correctly.
Therefore, today the topic of our speech is gross mistakes that will lead to a waste of the budget and to disappointment in the context as a phenomenon.
Nikolay
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Let's move on to mistakes in creating companies. You can also watch a video on this topic:
TOP Mistakes in Google Ads/ How not to drain your entire budget in Google Adwords
ТОП Ошибок в Google Ads/ Как не слить весь бюджет в Гугл Адвордс
Selecting a contractor, analyzing competitors and topics
Before setting up an advertising campaign, there are a few important points to consider.
Check the topic, analyze competitors, choose the right contractor.
Read on to find out how to do this.
Anyone can waste a budget.
There is a concept called budget testing, and there is a stupid drain.
Only analysis can assess the difference between them.
And there can even be a non-professional among Google employees.
Very often, with improper setup, the budget is wasted, sales do not appear and usually customers are then divided into two categories:
