And at the same time, they do not always increase conversion/number of purchases.
Абсолютный показатель эффективности рекламы (ROI) в «Директе» и AdWords по отраслям
As we can see, the situation with advertising payback is complicated when it comes to entertainment and educational products.
How to change the situation?
In this article, I will use indonesia phone number library the example of book promotion to show what you should consider when creating ads so that the advertising works.
If this causes you any difficulties, we can help.
Just write to us, and we will help you create and set up a search campaign in Google Ads and Yandex.Direct.
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Step one: collecting information
What else do you need to know BEFORE setting up contextual advertising?
Where to get information to correctly select the audience for displaying ads.
A real example.
You can create an effective advertising campaign in 30-60 minutes, provided that you can see the portrait of your target buyer and know his interests.
But your own idea of a potential buyer should definitely be compared with data from various web analytics tools.
I'll show you an example of how I use Yandex reports. The counter was connected to the site a month ago.
My product is a book about new types of earnings “PROFESSIONS ON THE INTERNET”.
Initially, I relied on the working hypothesis that my target audience is:
modern "digital" generation (people under 20 years old);
slightly older users, 23-25 year old university graduates;
mothers on maternity leave, aged 25 to 35 years;
Russian and Ukrainian emigrants of similar ages.
Yandex.Metrica data partially confirmed my assumption.
Отчет по возрастам за месяц и за неделю
Visitors were attracted from various sources.
At the same time, the reports for any given week show that the majority of the site's visitors are people between the ages of 25 and 34.
The second most popular segment was the 45-54 year old user segment.
Other reports have shown that these segments of visitors stay on the site longer and show interest.
Количество времени на сайте
Yandex.Metrica statistics also confirmed the hypothesis that my product (a book about new types of earnings) is of interest to Russian-speaking people living in other countries.
