Optimizing Visuals for Search Engines

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Image SEO:
SEO
November 6, 2024
Why Optimize Images
Image Optimization Rules
Image indexing
How to fill in the Title and Alt attributes correctly
Images have long been an integral part of the network: search is often conducted by images, and it list of saudi arabia cell phone numbers is unlikely that anyone will be interested in text alone. Can you imagine an event agency portfolio without photos from events or the “Our Team” section without photos of employees? Neither can we. At the same time, visual content helps not only to facilitate the perception of information by users, but also to improve the visibility of pages in search results. If you want to get more traffic and attract customers, SEO of images is necessary. The mechanism is simple: images are placed in the corresponding search results block, they are clicked on and go to the website page. In this article, the LZ.Media team will tell you about the main pillars on which image optimization and their indexing by search engines are based.

Why Optimize Images
According to statistics for the incomplete year 2024, image search in Google accounts for about 20% of the total number of search queries, and in 2018 , Yandex processed more than a billion queries in the Pictures service. Now this figure can be safely increased by 2 or 3 times. Therefore, image optimization can be the first step towards high website ranking . There are also other advantages:

high-quality graphics have a better chance of appearing in the top image results for relevant queries, even if the site itself is not on the first pages of search results;
Online stores with product images are more convenient and attractive for users compared to pages where product descriptions are presented in text;
clear and relevant illustrations better explain the topic and increase the memorability of the text;
Search robots often give preference to illustrated pages and increase their positions in search results;
There are more and more “mobile” queries on the Internet, and it is much more convenient to look at pictures on gadgets than to read a long text.

This is how products are displayed when the request is of mixed nature

Image Optimization Rules
Size
Search robots read the dimensions and resolution of graphic files, and when distributing positions, algorithms like large and high-quality images. For images that are too large, it is better to create a “preview” and set up an additional link to view the full-size version. And images smaller than 100-150 pixels are evaluated by search engines as design elements, so they are not displayed in the search results.

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Format
For effective promotion, it is important to use formats indexed by search engines and supported by most browsers - these are GIF for animations, PNG for preserving high resolution of small details and JPEG for photos or other images. Files can also be in WebP, JPEG XR and other formats, but they are not suitable for all browsers. Here is what Yandex says about this: