What is SEO for publishers and why is it important?

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Search engine optimization ( SEO) for publishers is the process of optimizing online publications for search engines.

SEO helps content become more visible on search engine results pages (SERPs). This way, publishers can increase organic traffic and work towards generating more revenue.

News and media sites in the industry rely heavily on advertising cayman islands telegram lead revenue, so getting more impressions and clicks with SEO helps them stay profitable.

Here is an example:

Advertisers typically pay publishers using a cost-per-thousand (CPM) model. This means that the publisher receives a flat fee for every 1,000 views the ad receives on their site.

It is up to the publisher to attract those visitors, and it is in their financial interest to do so in the most efficient way possible.

Let's say 500,000 people see this Paramount+ ad on Independent's Culture page every 24 hours:

Paramount+ Announcement on Independent's Culture Page
At a hypothetical CPM of $15, the Independent would earn $7,500 per day from this ad space.

But if the Independent's new SEO strategy increases traffic by 20%, 100,000 more people will see the ad every day.

The Independent now earns $9,000 a day for the same advertising space. Over a 30-day month, that's $45,000 more in revenue.