Technological advances not only impact everyday elements, but also change the way companies advertise their products . This has boosted digital marketing and its strategies, which are reaching even more people online.
With the popularization of the internet, new things keep coming , especially for social media, which has the power to reach thousands of potential consumers. Evolving day after day, digital marketing has been unfolding into new facets, such as inbound marketing and the much talked about growth hacking.
In this post, we will discuss more about the future of digital marketing, growth hacking. Keep reading and check it out!
What is Growth Hacking?
Growth hacking goes beyond SEO, inbound advertising database marketing and A/B testing. It is a way to work on the accelerated growth of your company, based on better practices, which will be built from new hypotheses and experiments. In other words, finding gaps to create specific strategies, with the aim of obtaining faster results for growth.
The expression created by American entrepreneur Sean Ellis does not have a literal translation, but the idea is to carry out experiment-oriented marketing. It is not a miracle, it is the sum of small growths, which together will provide a huge difference.
Why should I invest in it?
Growth hacking is not a methodology, but rather a way of thinking. The professional who will perform the functions needs to consult other sectors of the company, from product development to the human resources sector.
And it doesn't stop there! Rapid growth, good financial results, forecasting sales, identifying better opportunities and having the company known more quickly are among the main advantages.
Where to start?
Follow the steps and start implementing growth hacking! After all, growth is the goal of almost every company.
1. What problem do you need to solve?
The first step is to sit down and think about where to start. To do this, choose the problem that needs to be solved most urgently.
How do I know which one is the most important? It's easy, look at your sales funnel separately and identify which stages are showing the least results, that's when you'll start applying it.
2. Have lots of ideas
This phase requires double attention. This is where you must relate your ideas to the problem you want to solve. To do this, there is nothing better than getting the team together for the famous brainstorming session. Think about the possible causes and their solutions.
3. Possible experiments
Here, ideas become a hypothesis. For example, during brainstorming, you and your team
come to the conclusion that to increase the registration rate for your newsletter, you need to make the call more attractive and optimize the fields used to fill out the registration form.
This is where growth hacking comes in. Those responsible for this sector will think of all the possibilities for this to happen. Always use statistics as a basis, for example, analyzing the models that, until then, generated the most registrations.
4. Perform
Now it's time to put your ideas into practice. Following the example of increasing the newsletter sign-up rate, implement it, monitor the operation and its preliminary results.
It is worth noting that when you stop an experiment you will never be sure whether it would work. If it is worsening the previous results, you decide whether to stop it or not.
5. Analyze the results
After the end of the period dedicated to the experiment, the big moment arrived to verify whether the hypothesis was correct.
Look at the results transparently; the main goal here is learning. Always try to look at the experiment as a whole and analyze all the metrics that were impacted. From this analysis, many other ideas will emerge!
Now that you know what growth hacking is and how to apply it, you can start implementing it today! Gather your team and exchange ideas, allow yourself to think like a growth hacker to boost the growth of your business.
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