October 21, 2024
content strategy
Magileads is a powerful solution to automate and optimize your prospecting campaigns, particularly through Email and LinkedIn .
Multi-channel prospecting, by combining these two media, can considerably malaysia email list increase your chances of conversion, especially if it is well structured.
Below are several sample prospecting scenarios that you can implement to maximize your results.
1 – Multi-step prospecting scenario – Email
This scenario is aimed at cold prospects and allows you to gradually engage them until conversion.
Objective : You engage a cold prospect through a series of automated emails to lead them to a discussion or meeting.
Steps:
Day 1:
Subject: “How [your company] can help [prospect’s company name]”
Delighted: Brief introduction to your company, highlighting a specific problem in the prospect’s industry and proposing a solution. Include a low-key call to action to schedule a call.
Day 3:
Subject: “A solution to [specific problem]?”
Delighted: Reminder of the first email, with a relevant case study or testimonial, and more direct CTA to schedule a meeting.
Day 7:
Subject: “Last chance to learn more about [your solution]”
Delighted: Final relaunch with a strong CTA, offering a special offer or exclusive benefit.
2 – Post-Download Content Recovery Scenario – Email
Use this scenario to follow up with a prospect who downloaded free content, such as an eBook or case study.
Objective: Get the prospect to engage more after downloading the content.
Steps:
Day 1 (Automated Email):
Subject: “Thank you for downloading our guide on [topic]”
Delighted: Thank the prospect and reiterate the importance of the uploaded content. Offer a free consultation to promote discussion.
Day 3:
Subject: “Your opinion on our guide”
Delighted: Offer a consultation to discuss specific topics. Include a call to action to schedule a meeting.
Day 7:
Subject: “Questions about our guide?”
Delighted: Reassure the prospect by offering an answer to their questions and proposing a more formal exchange.
LinkedIn prospecting
3 – LinkedIn Prospecting Scenario – Initial Connection
LinkedIn is a great way to directly approach decision makers and build a professional relationship.
Objective: Use LinkedIn to start a conversation with a potential client in a natural way.
Steps:
Step 1: Request a connection
Message: “Hi [Name], I admire your work in the [industry] field. “I’d love to connect with you!”
Step 2: Thank you message after login
Message: “Thanks for connecting, [Name]. I saw that you work at [company name] and thought we could talk about [specific issue]. »
Step 3: Relaunch
Message: “Hi [Name], I’d like to offer some insights on [specific issue] based on my experience at [customer name]. Would you be available to discuss this this week?”
Discover in video how to extract contacts from your LinkedIn connections at:
Magileads Linkedin Connections
4 – Hybrid scenario – Email and LinkedIn
This scenario leverages both channels to increase touchpoints and improve response rates.
Objective: Maximize engagement by combining email and LinkedIn actions.
Steps:
Day 1 (email) :
Subject: “Find out how [your company] can help you solve [specific problem]”
Contents: General introduction to your solution.
Day 3 (LinkedIn) :
Message: Request a LinkedIn connection by remembering the subject of the email.
Day 5 (email) :
Subject: “Did you see my LinkedIn post?”
Delighted : Propose an exchange again, highlighting the value of your solution with concrete examples.
Day 7 (LinkedIn) :
Message: Follow up on LinkedIn mentioning that you would love to share solutions in a brief meeting.
5 – Inactive Prospect Re-engagement Scenario – Email
This scenario is ideal for reactivating prospects that you have lost contact with after an initial interaction.
Objective: Re-engage prospects who haven't followed up.
Steps:
Day 1:
Subject: “Our last conversation – is it still relevant?”
Delighted: Recall the initial topic of your exchange and ask if their needs have evolved.
Day 3:
Subject: “New features in our offering to solve [specific problem]”
Delighted: Highlight the latest developments in your product or service and propose a new meeting.
Day 7:
Subject: “A solution to your current needs?”
Delighted: Offer an additional benefit or special offer to encourage the prospect to come back to you.
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