That's why it's important to keep things simple and to the point. Eve macedonia phone number resource if you have more context space and more explanation, less is more. Take this full-page magazine ad for example. An example of text is an old cereal advertisement. Two-thirds of the page is taken up by an image of a woman about to eat a tablespoon and an image of a box to make it easy to spot in the grocery store aisle. The copy takes up a third of the page, but most of it is white space.

The copy consists almost entirely of exclamation marks. Some of them are one word, including my favorite: ---- This ad says a lot about the idea in about one word - people love this new product. Short and sweet. Storytelling Hungry for stories. Neuroscientists have discovered that reading novels and interacting with narratives provide a full sensory experience in our brains, and the immersive experience helps build emotional connections.