Why you need a WhatsApp Business Solution Provider
WhatsApp Business Solution Providers like Brevo come with a number of benefits for marketing and customer service teams:
The only way to access the WhatsApp Business Platform. The official WhatsApp Business Platform is accessible only through partnering with third-party companies, namely WhatsApp Business Solution Providers.
Interface. With some rare exceptions (see below), WhatsApp Business Solution Providers offer user-friendly interfaces for non-tech savvy marketers to enjoy all the benefits of WhatsApp campaigns. No need to touch the API documentation – just use the WhatsApp marketing features through the provider’s app interface.
Easy submission for approval. To send promotional list of turkey cell phone numbers messages with WhatsApp, you need to have WhatsApp message templates approved by Meta. WhatsApp Business Solution Providers make submitting messages for approval easy within the campaign creation flow.
Convenient list management. WhatsApp Business Solution Providers (BSPs) often offer CRM features. Along with sending WhatsApp campaigns, you can also store and manage your contacts inside a centralized solution.
Real-time analytics. Meta partners usually offer advanced analytics functionality and real-time performance tracking, data visualization, and reporting.
Automated user verification. As a WhatsApp Business Platform user, you can go through the automated user verification process and apply for the verification green badge easily.
There are two types of WhatsApp Business Solution Providers:
Marketing platforms like Brevo allowing businesses to access the functionalities of WhatsApp Business Platform inside their interface, also called WhatsApp marketing software;
Connectors like 360dialog integrating the WhatsApp Business Platform and another third-party marketing platform.
Connectors don’t have any interface and are good for companies looking to build a fully customized marketing infrastructure. You’ll need a developer to set up the integration.
These apps usually charge a monthly fee for using the WhatsApp Business Platform plus message fees according to the WhatsApp price list for user and business-initiated conversations. For instance, 360dialog’s API Only plan starts at a fixed fee of $53/month plus campaign expenses.
On the other hand, a marketing platform that’s a WhatsApp Business Solution Provider lets you run WhatsApp marketing campaigns directly through the provider’s interface. Choose a platform that doesn’t charge any API setup or monthly fees and pay only for conversations.
