Most important types of marketing
There has been a debate that has been going on for years about whether or not there are different types of marketing. We will not go into the heart of the matter. However, we do want to clarify that, within the academic environment, marketing is recognized as one and within this, the different fields or areas of action where the strategies are executed would be opened.
The list could be endless, but we will stick to these twelve types of digital marketing, due to their current relevance and influence.
Types of digital marketing by formats
Influencer Marketing
Influencer marketing has revolutionized the way brands connect with their audience. Individuals with a large overseas chinese phone number data number of followers or fans become brand ambassadors . They promote products and services through their platforms. Influencers are divided into:
Microinfluencers (with followers between 1,000 and 100,000).
Mid-tier (with followers between 100,000 and 1 million).
Macroinfluencers (with more than 1 million followers).
This strategy takes advantage of the authenticity and trust that fans have in their idols, increasing the visibility and credibility of the brand.
Email Marketing
Email marketing remains one of the most powerful types of digital marketing to communicate directly with customers. Through emails, businesses can send relevant content , exclusive discounts, promotions, and updates to their subscriber base . This personalized strategy allows them to maintain a close relationship with customers, fostering loyalty and engagement.
Social Media Marketing
Social Media Marketing focuses on creating and managing content on social media to establish an online community . This strategy allows you to interact directly with followers, answer questions, solve problems and create a space for participation. Through platforms such as Facebook, Instagram, Twitter and LinkedIn , brands can build strong relationships and increase visibility in an increasingly social digital environment.
Geolocation Marketing
Geolocation Marketing leverages a user’s location to deliver personalized offers at specific times . Using location technology on mobile devices, brands can send push notifications with discounts and promotions when a user is near a physical store.
Telemarketing
Telemarketing involves direct contact with users through phone calls , with the aim of promoting products or services. Although it is a traditional strategy, it can be effective in generating interest and gathering information about potential customers. However, it is important to keep in mind privacy regulations.
Remarketing
Remarketing is a digital strategy that targets users who have already interacted with the brand. Through personalized ads, the aim is to remind users of their previous interest and encourage conversion. This technique can be applied to online advertising or abandoned cart reminders, among others. In this way, the brand remains in the minds of users.
Affiliate Marketing
Affiliate marketing is a strategy that relies on establishing partnerships with influential individuals or websites . These affiliates promote a brand's products or services on their platforms and channels, such as blogs, social networks, and websites. In return , they receive commissions for each sale or action generated through their links or tracking codes. This strategy benefits both brands and affiliates, as it allows them to effectively reach new audiences and generate additional income for affiliates.
Types of Digital Marketing
Types of digital marketing by objectives
B2B Marketing
B2B (Business to Business) Marketing focuses on marketing products or services between companies and organizations rather than directly targeting end consumers. This strategy involves building strong business relationships through generating relevant content, customizing solutions for each customer's needs, and establishing meaningful online and offline connections.
B2C Marketing
B2C (Business to Consumer) Marketing focuses on the direct relationship between the brand and end consumers . It is one of the most popular types of digital marketing. In this strategy, companies seek to establish emotional connections with customers by adapting their messages and campaigns to the needs, desires and preferences of the public. The goal is to provide positive and satisfactory experiences that influence purchasing decisions. B2C Marketing relies on the creation of attractive and accessible content that resonates with consumers and facilitates decision-making.
Types of digital marketing by strategies
Sensory Marketing
Sensory Marketing leverages the five senses to generate an emotional connection with a brand's products or services . This strategy seeks to stimulate customer senses, such as smell, hearing, and touch, to create memorable and meaningful experiences. A common example is the use of specific scents in stores to trigger positive emotions and associations in customers. Sensory Marketing is especially effective in physical environments, where consumers can directly interact with the brand's products and environments.
Neuromarketing
Neuromarketing is an approach that explores the relationship between the human brain and responses to marketing stimuli . By studying consumers' emotional and psychological reactions, brands can adjust their strategies to influence purchasing decisions more effectively.
This type of marketing is based on understanding how people process information, make decisions, and respond to different types of content and messages . This allows companies to design campaigns and messages that deeply connect with the target audience and generate impactful results.
Video marketing
This is a strategy that uses visual content in the form of videos to promote products, services, and brands. Videos are an effective way to communicate messages, tell stories, and convey emotions in an engaging and easy-to-consume format. Businesses can create informative videos, tutorials, testimonials, creative ads , and more to reach audiences through platforms like YouTube.
Video marketing allows you to quickly capture attention and generate a meaningful connection with viewers, which can lead to increased engagement and conversions.
Evolution of offline marketing in recent years
Not so many years ago, it was normal to talk about advertising or campaigns in the media, in the press, on billboards, etc. in marketing. Now, marketing experts have changed their tools and the traditional rules of marketing to focus on resources such as email, PPC campaigns and APIs of industry platforms.
Although the key remains the same - knowing who your real customers are and knowing where they are - we have evolved in the way and manner of accessing them. Not only do we have digital tools that give us greater power and knowledge, in short, greater efficiency in segmentation and, therefore, a reduction in the distance that separates us from our customers. We have also undergone a profound transformation of mentality, not just a change of tools.
Furthermore, our approach as marketers has changed radically. We have gone from “we work with the product we have, not the one we wish we had” to working and developing our products until they are truly ready to generate impact and attraction.
This is very important. In traditional advertising, the motto was “the letter with blood enters”, that is, by showing an advertisement to the client, he will end up buying. This small detail caused numerous strategies to fail and, in addition, generate great losses. Today, the approach is totally different. Companies that carry out good practices, study and develop their products and work on Inbound Marketing, know the importance of quality content and customer care.
Generating the material that our client needs , solving their problems , their doubts and finding the solution in our products or services is without a doubt the best strategy. Logically, we need to sell and have them buy from us, but to do so, we first have to attract and conquer.
