Create re-engagement campaigns based on segmentation

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sheikh1234
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Joined: Thu Dec 05, 2024 4:03 am

Create re-engagement campaigns based on segmentation

Post by sheikh1234 »

A great way to increase retention is to reactivate those customers who have shown signs of inactivity. Through WhatsApp, you can create re-engagement campaigns based on customer behavior and segmentation, sending them relevant messages that motivate them to interact with the brand again.

Strategy:
Segment your customers guatemala phone number material into different groups based on their activity level. For example, you can create segments of customers who have been inactive for 30, 60, or 90 days, and send them exclusive offers, reminders about products they left in their cart, or simply a friendly message asking if they need assistance. Personalize messages based on their purchase history or behavior.

Example:
For 30-day inactive customers : “Hi [Name]! We’ve noticed you haven’t visited our store in a while. We’d like to offer you 10% off your next purchase as a thank you for being part of our community: [Link].”

For customers who did not complete a purchase : “Hi [Name], we saw that you left some products in your cart. Are you still interested? Use this discount code CART10 and get 10% off your purchase. Don’t miss out!”

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For customers who have stopped interacting with the service : “Hi [Name], how has your experience been with [Service]? We’d love to help you get the most out of what we offer. If you need assistance, we’re here for you.”
Impact:
This strategy helps you reactivate inactive customers and reduce churn. By segmenting and personalizing your messages, you make customers feel valued and your offers are relevant to their needs, which increases the likelihood of retention.

These three strategies, applied effectively, can significantly improve customer retention via WhatsApp by strengthening relationships, offering excellent support, and maintaining user interest over time.
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