How to send bulk emails
Typically, companies create email newsletters not in the services themselves for sending them, but through CRM or HTML constructors. To do this, they are first connected via API, after which the CRM automatically transmits requests for board members email list sending letters and templates, as well as data for personalizing the text.
Let's look at how to create a mailing template in Bitrix24:
Open the CRM Marketing page.
Go to the "Email newsletter" section and click on the "Create a new newsletter" button.
Enter the campaign name, specify the addresses.
Write your message text and create your letter design.
Check the parameters and click "Save".
Companies use different methods to collect contacts. They offer customers:
Register on the site. There is always an option to subscribe to news under the questionnaire.
Educational mailings. For example, an online school offers a free course of 20 letters. Clients subscribe to it, but they receive more than just these messages. They also receive advertising, notifications, etc.
Bonuses. This option is suitable for an already registered audience. The company makes an offer - "Subscribe to the newsletter and get a 20% discount."
How to avoid getting spammed or blacklisted
To ensure that your mailings work and your emails don’t end up in the Spam folder, you should consider the four criteria by which email providers distribute messages:
Sender rating. The domain history, number of complaints and other parameters are analyzed. To increase the rating, send relevant messages and indicate the possibility to unsubscribe in each letter. If the client does not want to receive letters, he will send a request to the company, and not throw the domain into spam, affecting the rating.
Authentication. Companies use DKIM digital signatures. They confirm the sender and the integrity of the letter. In order to use mailings based on the address database, the business must set up DKIM. Otherwise, there will be problems with spam filters.
Content. Email services do not like the abuse of words like "free", "buy", "don't miss out". Sending mass messages with them is considered a sign of spam.
User behavior. Email providers take into account the actions of recipients. Marking as "Spam" and deleting without reading greatly affect the rating. If complaints about emails become frequent, then mailings will be blocked or end up in "Spam". Study customer behavior and test different versions of texts, email headers to motivate a person to read the message and perform the target action.
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