The second step is to find the right people for each of these roles

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Template training does not always lead to equal results, since all people are different. Therefore, it is necessary to initially determine the competencies that a specific employee should have, but does not currently have. For example, if you need an employee to be able to set up simple advertising campaigns, then teach him this. If he already knows how to do this, but is not strong in negotiations, send him to the appropriate course.

Practical tasks in training may include role-playing games, modeling various situations of selling online business development directors email list courses and analyzing problem situations. This will help managers learn how to effectively communicate with different potential clients.

In addition, it is important to organize constant feedback from trainers or more experienced colleagues. They conduct regular training for sales managers, as well as provide individual consultations and help in difficult situations.

It is useful to create a knowledge base: collect materials on the best practices of the sales department in an online school, reviews of tools for automating the sales process, and other useful information. This way, newcomers will be able to navigate the work faster and learn from the experience of their colleagues.

Sales scripts for online school
Scripts are pre-prepared texts for communication with potential clients that help standardize the sales process and increase its efficiency.

The script is written based on the analysis of the target audience, with a consistent structure and the information necessary for the potential client. It presents the key features and benefits of the online school, answers to possible questions, and a final call to action.

But it is not enough to simply hand over the script to the employee, you need to train him to work with it. Each client is unique, so it is important to emphasize the elements of flexibility and adaptation to the individual needs of different people.

After implementing the script, track the results of the sales department and analyze which scripts are most effective and attractive to the audience. Make adjustments to improve the effectiveness of the sales team.

Sales tools and automation in online school
Among the useful tools, we will highlight the CRM system (Customer Relationship Management), which allows you to automate customer accounting and control over all stages of sales - from the first contact to the conclusion of the deal. At the same time, a sales system for an online school can be configured in the CRM, for example, all stages of the funnel are integrated.

CRM helps every employee of the department. A specialist who sees the entire history of communication in one window can make automatic mailings and easily create reports, create tasks and reminders. Track each client at different stages of the transaction, identify potential problems and predict results. This allows you to plan your actions in detail and manage the sales process.

The manager will always have detailed analytics for each manager, recorded calls, notifications about conversations that the program found incompetent.

CRM also improves communication within the team. The sales manager easily transfers information about clients to colleagues, shares tasks and monitors their implementation.

Other important tools for the sales department in an online school are automatic email and SMS marketing systems , and messenger mailings. They allow you to automatically send messages with information about new courses, promotions, and other school offers. Thanks to such systems, you can maintain constant contact with customers, increasing the likelihood of their repeat purchases. Such systems can also be integrated into CRM, as well as other communication channels. And it is better to focus on several channels at once.