Why should you offer a good maintenance service for your WordPress website?

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Just like a computer's operating system, websites need to be kept up to date for security and performance reasons. For WordPress websites, this means regularly updating the core software as well as plugins and themes (there's usually at least one official WordPress update every month). When doing so, it's also very important to make a backup. That way, if there's a problem, you can revert to a working version of the site.

IF YOU DO NOT HAVE KNOWLEDGE ABOUT WORDPRESS, WE ADVISE YOU TO ALWAYS BUY PLUGINS AND THEMES THAT ARE UPDATED AUTOMATICALLY

We increase security
Most websites today are set up by thousands of lines of code and rely on specific software running on their hosting server. Hackers often discover vulnerabilities in the code and will try to exploit them, searching the Internet for websites that might be suitable candidates to be exploited.

You can help prevent this by keeping your web hosting server software and website software up to date with the latest security patches and versions. In the event that your website is hacked (even with all security measures in place) you will need to remove the virus, clean the website, and restore the data.

Updated content
The content on your website is what will largely keep your forex data customers coming back. No one wants to read the same content week after week, encounter the same products as last year, or see outdated information about an event that happened 3 months ago.

If you're not updating your website, you're basically telling potential customers that you're not paying attention to your business or even giving them the impression that things aren't going well and you're going out of business. Website maintenance isn't just about cleaning up the inner workings of your website… the outer parts, too.

We keep Google aware of your business
Along the same lines as the type of maintenance service mentioned in the previous paragraph, it is important to talk about SEO. Search engines prefer sites that are fast, error-free , well-maintained , and most of all; they love to index new content. Therefore, every time you update your website, you are giving search engines new material to rank you with. You should make sure that your website is regularly updated with material related to the topics you want people to find your business with.

Support in case of failure
Every website should be backed up on a regular basis, so that if something happens it is possible to rebuild or reinstall the site. This is why it is important not to use free websites . There are two important elements on your website that need to be backed up:

Code (Javascript, PHP code, HTML, CSS, themes, plugins, other files). Code should be backed up every time you make a change or update, as well as every time WordPress releases a new update.
Content (text, images, videos, audio, etc.) At a minimum, you should back up everything at least once a quarter.
Your website is the virtual image of your brand, so keeping it updated and well structured is a fundamental process that you have to carry out periodically.

We take advantage of the new features
Website technology is evolving rapidly. For example, in recent years it has become increasingly important to have features on your website that allow you to integrate with social media, due to the amount of traffic they can send you in a short amount of time.

But as we've told you before, online security is also very important when you start getting traffic, and it's another area that moves quickly. For that reason, you'll need to invest in protecting your website with an SSL certificate that will encrypt communications to ensure that your customers' personal data is safe with you, and things like these can be ensured as long as your website's maintenance service is up to date.