Demographics:
Age: Knowing the age range of your leads allows you to adapt the tone and content of your messages.
Gender: May influence the personalization of content and the relevance of the offers presented.
Geographic location: Information about the city, region or country can help you send contextualized messages, considering aspects such as local time, holidays and local market conditions.
Interests and preferences:
Interaction History: Records previous iran phone number material interactions leads have had with your brand, such as link clicks, products viewed, or purchases made.
Communication Preferences: Identify the content formats they prefer (text, images, videos) and the type of messages they respond best to.
Specific interests: Through surveys, forms or online behavior, you can identify the specific interests of each lead, allowing you to segment them more precisely.
Purchasing behavior:
Purchase History: Collects data on previously purchased products or services, purchase frequency, and transaction value.
Customer Lifecycle: Identify which lifecycle stage each lead is in (new customers, returning customers, inactive customers) to personalize the approach of your messages.
Abandoned Carts: Detect leads who have left products in their cart without completing the purchase, allowing you to send targeted reminders or promotions to encourage conversion.
Engagement level:
Interaction frequency: Monitor how many times a lead interacts with your WhatsApp messages, how quickly they respond, and whether they participate in surveys or promotions.
Open and click rates: Analyze which messages have higher open and click rates to adjust future campaigns.
Direct feedback: Take advantage of responses and direct feedback from leads to adjust segmentation and improve message relevance.
Psychological data:
Motivations and needs: Understand what motivates a lead to interact with your brand, whether it is price, quality, speed of service or exclusivity.
Problems or pain points: Identify the challenges or problems your leads face and how your product or service can solve them.
