What is outbound marketing?

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Prisila405
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Joined: Thu Dec 05, 2024 10:09 am

What is outbound marketing?

Post by Prisila405 »

This concept refers to all those communication actions that go from the company to the client. For example, when you send a product or service promotion, transaction notifications or a follow-up message via WhatsApp, SMS or another messaging platform.

To implement effective outbound campaigns that have a positive impact list of croatia whatsapp phone numbers on the customer, these outbound messages must have a purpose and be aligned with the requirements of each consumer.

This is where the concept of Orchestrated Outbound comes into play , which basically consists of orchestrating outbound messages to reach your consumers in an intelligent way . How? Simply by sending the right message, at the right time and through the right channel.

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To understand this better, imagine an orchestra where the instruments sound out of time: you would only hear isolated artifacts making an annoying noise. The same happens with your communication, and that is why message orchestration is necessary .

Critical factors for running successful outbound campaigns
For an outbound campaign to be successful and reach customers in a harmonious way, you need to prepare for it. Among the main factors to consider, the following are worth highlighting:
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