What is important in personalized marketing using data?

[mehjabins870]

However,
as we all know, we are now living in a society overloaded with information due to the spread of the Internet and mobile devices. As a result, consumer needs and behavior are becoming more diverse. In addition, with the development of digital technology, data linked to individuals obtained from, for example, SNS, cookie information, GPS information, etc., has increased, and things that were previously unknown can now be visualized in the form of data.

In order to respond to these diversifying needs, it is essential belarus telegram database to implement marketing that is personalized for each individual customer, in other words, one-to-one marketing . Now that it is possible to obtain data linked to individuals, this data has become extremely useful for planning and making decisions about business and marketing strategies.


The most important point in putting personalized marketing into practice is to "not provide information that the other party does not need."
In fact, when using data in marketing, planning is often carried out from the perspective of "what information does the other party need," such as "high purchase volume of XX/interested in XX." Of course, this perspective is very important, but we should also focus on "what information does the other party not need." If you focus only on "the information the other party needs," do you find it difficult to decide what information to provide? This is due to the diversification of values ​​and customer needs mentioned earlier.