When you want to obtain information

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Digital marketing also uses these techniques, of course, but because it uses channels in a more multifaceted way, the amount of information obtained exceeds that of web marketing.

In digital marketing, in addition to the behavior of users who visit a website, data such as behavioral history of smartphone and tablet browsers and official apps, data accumulated via IoT, and even offline activity data such as reactions to real events, data on people who actually visited a store, and sales and purchase history are all used.
In other words, web marketing can be said to be a part of digital marketing.

Benefits of Digital Marketing
The benefits of digital marketing are as follows:

① It is quick to know the results of the measures belgium telegram database you have implemented
For example, think of a newspaper ad. You cannot know the actual results as numbers, such as how many people saw the ad and made a purchase.
However, with digital marketing, not only can you clarify the results, but depending on the content, you can also grasp the results in real time. Based on this data, you can plan what measures to take in the future, so you can go through the PDCA cycle more quickly.


②Even if you try to do one-to-one marketing that can link all channels , if there are only a few means available, there is a limit to the approach that can be tailored to each individual.
you do not know, what digital channel do you choose?
Some people use search engines such as Google or Yahoo!, some use smartphone news apps instead of newspapers, and some get the latest information from Instagram. As smartphones have become widespread among a wide range of age groups, the way, timing, and frequency of accessing information vary greatly from person to person.