Then they’ll pitch the idea to their team. The key decision-makers will list of kuwait cell phone numbers consider your offer before making a purchasing decision. Your follow-ups play a critical role as they’re actively considering your offer.
Here is where a sales funnel comes in handy. A good sales funnel can streamline the decision-making process by providing different types of content that the buyer can consume. White papers, help articles, and case studies are especially persuasive.
A sales funnel zooms into customer interactions that are closest to a purchasing decision and brings them closer to striking a deal with you. It’s made up of the different stages a buyer moves through before making a purchasing decision.
B2B Marketing Funnel
Source
Think of a sales funnel as a micro view of your customer behavior that highlights the buying process. Whereas the customer journey considers every stage, including the pre-purchase, buying, and after-sales interactions.
When they accept your offer and have been successfully converted into an active customer, you’ll want to keep them happy. Meaningful engagements, such as helpful onboarding emails and email support will boost customer loyalty.
B2B customers generally have a longer conversion path. They also expect a healthy combination of marketing, sales, and support emails at every stage of their customer journey.
your conversations when your B2B email campaign starts getting responses. A good CRM is essential in the follow-up stage. Anything that helps you keep track of your customer relationships can technically be a CRM. But that doesn’t mean something as simple as pen-and-paper will be good for your business.
Go for a dedicated CRM that will help you update your contact list, and track your emails as well as replies. Integrating your CRM with your email service provider will give you deeper analytics. You'll be able to measure open rates and click-through rates, and attach contextual notes.
Brevo is a marketing email platform that has its own in-built CRM and has a generous free tier. You won’t have to break open your bank safe to fund your first email marketing campaign.
9. Analyze your campaign performance
Knowledge is power.
The more knowledge you have on the performance of your B2B email campaigns the more powerful your marketing strategies will become.
Analyzing your email campaign metrics will help you accurately target audience groups that are more receptive to your brand.
The most important metrics include:
