With the help of cold email outreach tools , you can send highly personalized emails, follow up with leads, and track the performance of your outreach efforts without dedicating your entire day to it. These tools are specifically designed to increase your sales efficiency and connect with your potential leads.
However, given the multitude of options on the market, the challenge lies in choosing the right cold email outreach tools that meet your unique needs .
To meet your needs, we will first discuss what cold email outreach tools are, why they should be used, and factors to consider when choosing the right tool, and then provide a list of the ten best cold email outreach software options.
What is a cold email outreach tool?
A cold email outreach tool plays a crucial role in connecting you with prospects and customers. It streamlines and automates the manual aspects of cold email outreach, thereby increasing efficiency and effectiveness in reaching out to potential customers.
With personalized labels, automatic follow-ups list of telephone number data scheduled email sending, automatic warm-ups, and email boosts, these tools expand your outreach efforts and reach a wider audience.
The best part about starting your sales process with a cold email outreach tool is that it doesn’t cost you a fortune. But wait! There’s more to cold email outreach tools than just being affordable. Let’s find out why you should use a cold email tool over other outreach methods.
Why should you invest in cold email software?
Cold email outreach tools automate the process of finding, qualifying, and engaging with prospects, resulting in greater reach and improved customer interactions. Here are a few more reasons to invest in these tools:
1) Increases access efficiency.
With the help of cold email outreach tools, you can automate all the manual tasks and pay more attention to other aspects of your sales processes – you can spend more time focusing on selling and your existing customer base. This way, you can easily grow your sales pipeline and get more conversions.
2) Start-up costs are low.
With minimal setup and cost-effectiveness, you can increase sales without breaking the bank. The tool involves investing in basic costs like purchasing domains and email accounts.
3) You can do large-scale customization.
With a cold outreach tool, you can take personalization to new heights, from customizing text to incorporating personalized images and videos directly into your emails. By sending highly personalized cold emails , you can increase your response rate from potential customers. This eliminates the need for extra manual effort.
4) Return on investment continues to increase.
By using automated cold outreach tools, you can send more emails and reach more potential customers. This increases your chances of closing deals and ultimately yields a better return on investment.
In general, cold email outreach tools are ideal sales tools. However, with so many cold email software options available on the market, the challenge for sales teams lies in choosing the perfect tool for their specific needs.
Choosing the right software ensures optimum effectiveness and efficiency in outreach efforts. Let's see how.
How to choose the best cold email software?
There’s no doubt that cold email software greatly simplifies the process of communicating with potential customers via email. But with so many tools available on the market, how do you choose “that one tool that will get you results” ?
Here are some features to consider when choosing the right cold email tool:
Easy to set up : Ease of setup allows you to quickly integrate the tool into your workflow, saving time and ensuring a seamless transition to your cold email outreach efforts.
Automation and scheduling : A tool with strong automation and scheduling features streamlines your outreach process, automating repetitive tasks and ensuring timely and targeted communication with prospects.
Email deliverability : Prioritizing email deliverability ensures your messages reach the inboxes of intended recipients, maximizing the chances of engagement and responses from your potential customers.
Personalization at scale : Opting for a tool that provides personalization at scale allows you to efficiently customize your emails with relevant details for each recipient, increasing the likelihood of building meaningful connections and driving conversions.
Reporting and analytics : A tool with comprehensive reporting and analytics features provides valuable insight into the performance of your cold email outreach campaigns, allowing you to make data-driven decisions and optimize your strategies.
Conversation management : Choosing a tool with strong conversation management features will allow you to track and organize your email conversations efficiently, allowing you to seamlessly communicate with leads and conduct effective follow-ups for better conversion rates.
These are some of the important features that a cold email outreach tool should have. While there are a wide variety of tools available, not all of them cover the desired features for your outreach needs. We have compiled a comprehensive list of outstanding cold email tools that you can use for your sales outreach activities.
Top 10 Cold Email Outreach Software for Lead Generation in 2023
With cold email outreach, you can generate leads, build relationships, and make it easier to sell your offering. And the most effective cold email outreach tools are those that simplify these processes. So which tools deliver these results effortlessly? Let’s start with our list of the best cold email software of 2023:
1) Saleshandy
Saleshandy screenshot of cold email software
Saleshandy is one of the best cold email software that offers a range of powerful features to enhance your cold email campaigns. With high email deliverability as a priority, Saleshandy allows you to send personalized cold emails at scale.
When using Saleshandy, you can seamlessly connect unlimited email accounts and run your outreach campaigns without any problems. The software verifies your emails and sends them one by one, mimicking human behavior and increasing the chances of your messages being read and responded to.
Additionally, you can schedule your sequences for different time periods and intervals, increasing email deliverability, engagement, and conversions. Not only that, the software’s detailed analytics provide valuable insight into your campaign’s performance, including open rates, response rates, link clicks, and bounce rates. This data allows you to fine-tune your sequences and increase your overall conversion rate.
Key features:
Personalization: Saleshandy lets you personalize your emails with the help of Merge tags and Spintax. Merge tags allow users to automatically fill in fields like recipient names, company names, or other custom variables, and Spintax provides a way to add variety and avoid repetitive content by creating multiple variations of certain text segments within an email.
Automation: Sequence scheduling allows users to create a predefined series of emails sent to recipients at set intervals, and automatic follow-ups automate the process of sending additional emails based on time intervals or recipient actions.
Easy inbox management: Users can access and manage emails from multiple accounts in a single interface, saving time by eliminating the need to switch between different email clients or browser tabs and reducing the likelihood of missing important messages.
Email deliverability: Email warm-up helps you get better inbox placement and higher engagement rates, and sender rotation reduces the risk of being flagged or blacklisted by spam filters by distributing outgoing emails across multiple sender IDs or domains.
Basic Pricing:
Basic plan at $27 per month : for beginners looking to get started with their outreach efforts.
Pro plan at $79 per month : suitable if you want to scale your sales efforts
Scale plan for $150 per month : designed for businesses looking to improve their outreach with high volume and effective cold emails.
The custom plan comes with dynamic pricing based on requirements.
Saleshandy also offers a 7-day free trial so you can evaluate the efficiency of the tool before purchasing it .
2) Mailshake
Mailshake.png
Mailshake is another outstanding cold email outreach tool that allows salespeople to run personalized campaigns and connect with potential customers. You can customize and send mass emails that suit your campaign by making use of dynamic variables.
