Dark mode
Dark mode is a display setting on many devices, apps, and operating systems. When activated, it changes the color of the user interface. It’s a common preference for many email users.
It provides comfort by reducing eye strain and enhancing content visibility. Therefore, it's crucial to design your emails to be dark mode-friendly.
Before sending your email, we recommend you preview it on different email platforms. You can do this directly from Brevo after designing your email. Previewing lets you check how your email will look in dark mode.
13. Experiment with A/B tests
A/B testing compares two versions of an email. Change one thing between versions A and B. This can be a headline, subject line, or a call to action. Then, measure which performs better.
For example, you might want to measure which subject line results in higher open rates. Here are some ideas of opposites you might want to test:
Emojis vs. no emojis
Question vs. exclamation marks
Discount vs. urgency
Capitalization vs no capitalization
Fun vs. serious
Images vs. no images
Colorful vs. monochrome
One CTA vs more in email body
A/B testing is a great email design best practice. It helps you improve your marketing strategy and make data-driven decisions about which elements work best for your campaigns.
14. Drive action with CTAs
A call-to-action (CTA) is a button or link that encourages you to do something. A CTA (also known as an action button) might lead users to a landing page, subscription form, or a download page.
This practice helps boost click through rates. Laying out your email to guide your contacts to a call to action is like giving them a gentle nudge.
The text on your CTA buttons should be specific and to the point. For example, for a new product line, you could say, "Explore our new collection." For a promotion, you might use, "Save 20% on shoes."
Win-back emails are a part of a healthy ecommerce marketing strategy. If all your contacts engage with your emails regularly and buy religiously, kudos to you! But most ecommerce businesses are not so lucky.
