For example, if you run a singapore phone number library SaaS company, you may want to track the following metrics: Conversion rate Free trial for paid conversion Annual contract value Total active trials Total activations Dropout rate Total income If you are running an eCommerce business, important metrics would be total conversions, average order value, cart abandonment rate, rNPS (relational net promoter score), customer lifetime value and others .
How to leverage customer data to improve your email marketing strategy? Once you have the necessary data, you can design your email marketing strategy. Below is a step-by-step process for using customer data to make your outreach emails more effective and results-oriented. Identify and segment your subscribers Let’s go back to the irrelevant email example above. If you receive a lot of irrelevant emails, it means that the sender didn’t segment their email list and ended up sending the same offer to everyone.
