A/B testing your emails slovenia phone number library helps you find the best performing version of your emails. Some email components you can play with are: Subject lines Copy of the body of the email Images and visual effects to measure the effectiveness of your emails using the right metrics. As mentioned above, track email marketing metrics and KPIs that are relevant to your business goals.
For example, you might see a higher open rate for a particular subject line or a higher conversion rate for a certain call to action (CTA). Send emails based on occasions and actions Birthday wishes can brighten someone's day and therefore work better than any other type of email. In fact, birthday emails have: 481% higher transaction rate 342% more revenue from email 179% unique click rates Sending birthday emails is a great way to create personalized experiences for your customers.
