Automation also helps with lead attribution. Discover which marketing channels drive the most revenue. This will help you decide how to best spend your time and resources.
5. Multichannel customer journeys
SaaS marketing automation is the best way to deliver seamless customer experiences. This involves mapping out multichannel touchpoints to guide leads through your SaaS products.
Imagine that a lead downloaded your ebook. If they later see a relevant ad on social media, you’ll have created a personalized experience.
When it comes to multichannel workflows, the goal is to create a journey that feels list of qatar cell phone numbers effortless to the customer. Automation helps you send the right message at the right time — regardless of the channel.
Ready to get started? Check out the top SaaS marketing automation software.
1. Brevo: best for CRM and email marketing
Brevo is an all-in-one CRM suite. That means their functionality isn’t limited to email automation.
Effortlessly automate email and SMS campaigns with the intuitive editor. Brevo also offers automation templates for common scenarios (e.c. welcome messages, abandoned cart emails). Or, create custom automations in a few clicks.
You can also trigger order confirmations and shipping notifications. With Brevo, manage marketing and transactional emails in the same place.
Brevo's Drag & Drop automation editor to create SaaS marketing automation workflows
Create SaaS marketing automation workflows with Brevo’s Drag & Drop editor
Brevo lets you design multichannel campaigns. Run a unified strategy that spans SaaS email marketing, social media marketing, and push notifications — all from a single platform.
Customer success story: how Hi-Rez Studios boosts customer engagement with Brevo
Video game developer Hi-Rez Studios sought to build stronger communities around their games. They chose Brevo to collect their players’ contact information and send personalized messages.
“Brevo has made it easier to engage players. Whether it’s game updates or referral campaigns, players who see the content we make with Brevo have 10% greater engagement with our games.”
