If the keywords you target have local search intent, local ranking tracking is your best friend.
Why? Local intent keywords rank differently by city, neighborhood, and zip code. To track local rankings, you need to track keywords across multiple locations to get a clearer picture of how your rankings change over distance.
This will help you identify issues and opportunities that directly impact your business, which would not be possible in the case of non-personalized ranking.
AccuRanker lets you track keyword rankings for any country, state, city, zip code, and neighborhood. You can accurately track positions for any specific location you choose to target your local SEO efforts to the exact areas you care about.
Local Rank Tracking by Accuranker
In addition to location-based tracking, AccuRanker also tracks and reports whether you are listed in the Local Pack results for each keyword.
Ranking Indexes
Tracking individual keywords is certainly a great tactic tongliao telephone number data especially if they have high volume, but you can’t continue with this approach when you’re tracking tens of thousands of keywords at once.
This is where serial indexes come into play.
By creating a rank index, you can group keywords around trending themes and combine the rankings of several similar keywords into a single metric. This helps simplify keyword tracking by removing unnecessary complexity.
Share of Voice
While rank tracking and ranking index are great indicators of keyword performance, they do not provide insight into how your website is performing against your competitors.
Share of voice , also known as visibility , combines monthly searches with your rankings to provide an accurate representation of how your most important keywords are performing in search engines.
Accordingly, you consider all the keywords that appear on the first two pages (positions 1 to 20) and then multiply the average CTR (click-through rate) for the position by the search volume of each keyword. This way, you can determine whether your site is gaining or losing rankings for high-traffic keywords.
Different Stages of Keyword Tracking
Here, we will examine three different stages of comprehensive and detailed keyword tracking.
Simple Keyword List Tracking
This is the traditional keyword tracking method that involves a single keyword list. For a simple keyword list, reporting includes a visibility trend chart and a table showing your keyword ranking performance.
This technique was sufficient when search engines were less sophisticated, but not anymore. Today, search engines use tons of factors to rank content to ensure visitors get the best possible answers to their search queries.
This doesn’t mean that simple keyword list tracking is dead. You can still use it if you meet any of the following criteria:
You have a low-regarding product or service
You operate from one location
If you operate in multiple locations, you can run a simple keyword list – just use different geography-related terms for different lists.
Category Split Keyword Tracking
If your basic keyword list exceeds a hundred (or 1,000 for the faint-hearted), it becomes difficult to identify your strengths and weaknesses. You can still look at your organic traffic, but you won’t have insight into the performance of your content silos.
Category-split keyword tracking comes in handy when tracking keywords for multiple services and brands. Here, you’ll break down your visibility metrics into specific categories to get a clearer view of your site’s organic performance across your business.
Tag your keywords with a unique identifier (a service, product category, or brand name), and then filter your reporting to display visibility and keyword ranking tables only for those tags. The idea is to split your metrics across different keyword categories.
Keyword Funnel Tracking
This keyword tracking phase is a more advanced phase where you track your targeted keywords throughout a user funnel. You prioritize search behavior over simple keyword tracking, tailoring your SEO efforts to what consumers are searching for.
To run an agile and effective SEO strategy, you need to categorize web pages into different marketing funnels – Upper Funnel (awareness), Middle Funnel (consideration), and Lower Funnel (action).
Here's a basic example to give you an idea:
Upper Funnel: Blogs, Resources
Middle Funnel: 'About' page, 'Services' page
Lower Funnel: 'Contact' page, 'Location' page
Then, combine data from keywords and website analytics to track user engagement at each stage of the buying cycle. Make a note of the metrics you want to track, such as conversions, conversion value, and organic sessions.
3 Tips for Using Your Keyword Analysis Effectively
Once you’ve found opportunities to improve your current keyword rankings, what should you do? You optimize.
Here are some tips to help improve the ranking of your website and web pages in search engines:
Use Keywords in the Right Places
Where you use your keywords is just as important as how many times you use them. Ideally, you want your keyword to appear at least once on your web page:
Hashtag
Meta description
Hashtag
URL structure
See how following this simple tip helped Capterra rank top for 'appointment scheduling software.'
