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Take the above example from Just Eat. Their onboarding email features a fun animated gif, humorous tagline, and little else. They’re not offering much in the way of extra information or doing the hard sell of their service. They’re merely trying to welcome a new customer and make them smile.
One thing not to forget is clearly displaying yur company name in the email body and setting up your sender name correctly too. New subscribers need to trust you to start opening your emails.
The precise contents of such an onboarding email will differ from one firm to the next. You might choose to include contact details like social media links or a business phone number.
You may add an image or screenshot of your product. What’s vital, though, is to keep it light and engaging.
Want to know all the dos and don’ts of using GIFs in email? Read qatar telephone number data our guide to gifs in emails.
2. An explainer
A customer signing up for their service is only the start. To get a new customer engaged and boost retention, get them to start using your product.
The sooner they see the benefits, the less likely they’re to churn. That’s why lots of brands use an initial onboarding email as a kind of explainer.
As well as welcoming a customer, these messages also lay out the basics of the service to stimulate adoption. You can even include testimonials or user-generated use case ideas for inspiration.
3. Next steps
This example of an onboarding email takes things a step further. Many brands send emails that lay out the steps a new customer can take to get the most out of their service.
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As the above example shows, these messages don’t need to be dry or dull. You can keep things light and attractive via good design. What you must do, though, is make it clear what steps a customer needs to take. Make it as easy as
As the above example shows, these messages don’t need to be dry or dull. You can keep things light and attractive via good design. What you must do, though, is list the steps clearly. Make it as easy as possible to engage further with your product, and they’re more likely to do so.
