Read also: New digital marketing: what to expect after the pandemic

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However, it is necessary to weigh up whether it is time to make this choice, especially when it comes to a traditional company in the market.

It is worth analyzing whether your business is not just going through a crisis, but can soon recover. Or whether it is a matter of making course and process corrections. You need to be aware of new consumer habits .

Being radical and closing doors, when the digital business is still new and very unstable, can be dangerous and end up not sustaining either of them.

There are interesting alternatives for traditional businesses in the digital world. And we are not just talking about retail, but any business segment. Investing in some reformulations, in new marketing, and adapting marketing strategies to the digital environment may be the way forward.

Try implementing some digital marketing strategies that can be effective bangladesh mobile database if adapted and connected to the offline world. Another option is to transform the physical space into an environment for experimentation and relationships through an omnichannel strategy with the brand and much more.

Successful new marketing is a consequence of knowing how to listen to the consumer
An example of adaptation to new marketing and consumer habits is the new Macy's, a North American chain of stores.

Analyzing the numbers, the chain's executives discovered a highly strategic fact. Customers who used both channels (physical and digital) for their purchases were five times more profitable than those who bought only online.

Read also: Omnichannel: everything you need to know about this concept
From then on, Macy's invested in remodeling its most iconic store in New York and some other more strategic locations. The focus was to create integration with the online store and ensure multichannel fulfillment centers.

From then on, consumers began to have the option of making their purchases online and picking up the products in local stores. This provides the best experience in each medium. A model that is now being copied by many big names in retail.