Which we communicate through various online marketing channels

[mahmud220]

We know when potential patients are most often troubled by what problems, and we create useful content for them, not only through SEO. But let's now get back to our primary goal. That was to "get free search engine traffic" and subsequently acquire customers, in this case through professional and comprehensive articles from doctors. And what was the result? The content section's traffic has increased by 2000% on a weekly average , and in our main fields, compared to our competitors, we are literally playing in the first league. We have caught up with the biggest magazines, competing clinics and professional forums. We are getting featured snippets (i.e. zero positions, most often in the form of a box, which increases brand visibility and CTR) and our articles are reaping great success.

TIP: Featured snippets are a frequently mentioned and searched topic. However, queries related to treatment, prevention or symptoms are relatively often displayed in zero positions. We knew about this opportunity early on and focused on it. From the original 22 featured snippets, the client and I gained an incredible 502! People spontaneously share articles Brazil Mobile Database on social networks and in various corners of the Internet. In addition to traffic, we also gain natural backlinks . More than 50% of users spend more than a minute on an article and the bounce rate is only 8.7% . We are once again fulfilling secondary goals (ordering a doctor, getting an online examination or clicking on a pharmacy's e-shop) well beyond expectations. The recipe for success is not a prescription. It is freely available! Let's leave aside the cliché "content is king".

However, the truth remains that behind success lies, above all, perfectly prepared content supported by link building . In the case of articles, we placed maximum emphasis on EAT (English abbreviation for expertise, authority and trustworthiness), according to which Google focuses mainly on pages promoting products or services that affect, among other things, the health, finances and safety of users (from insurance companies to banking and even clinics). Only the most qualified people commented on the diseases.