we can say that currently even the cheapest products on the market do what they are supposed to do, they do it well, and from a functional point of view, the customer has no reason to upgrade to a higher level. And yet it happens. Marketing has struggled with the irrational buyer since its inception. But in recent years, there has been a change. The desire for experiences, adrenaline and non-binding has smoothly shifted to the belief in certain social values, responsibility and sustainability . Up to 96% of people believe that their decisions can change the world for the better, and 88% want your brand to help them do so . It's nice that a new smartphone supports wireless charging. But is it fully recyclable?
Are factory workers paid a fair wage? Are they treated like human beings? Corporate ethics and values influence purchasing decisions for more than half of consumers, and the pandemic has only exacerbated Cameroon Mobile Database this trend. Up to 61% of people will switch brands or choose a non-brand alternative because of them. Sustainable fashion before fast fashion. Cruelty-free cosmetics. Food without harmful additives. Fully recyclable product made with love. Decent working conditions. Participation in humanitarian events. Each of these decisions is not only the path to a satisfied clientele, but also to a society in which life is a little better. And that matters. In conclusion: What can we take away from all this?
The pandemic has hit the entire market. It has helped some people rise, while leaving behind literally nothing but an empty space. With the situation slowly improving, we are getting a chance to start over. For a successful restart, remember that: Online is the key. You can reach anyone, anywhere, anytime. It is most popular during special events and discounts. The quality of execution is very important. Update your target audience model. Clarify their values, how much they are willing to spend, and adjust your offer. Great customer support is a given. Make sure it is personal, capable, fast, and helpful. Only by successfully resolving problems will you prove your professionalism in the industry.