Consent Mode 2.0 introduces two new parameters: ad_user_data and ad_personalization , which are key to sending consents related to ad personalization and user data. Thanks to these parameters, Google can better adapt advertising content to the consents expressed by users, which helps to meet legal requirements resulting from the GDPR and the ePrivacy Directive.
How to implement Consent Mode 2.0
The most convenient way to do this is to use a ready-made tool, preferably from the list of partners recommended by Google – this way we guarantee ourselves a relatively simple and quick implementation. On our website you will find a consent banner generated by the Cookiebot tool and this is the tool we will describe.
1. We create an account
Go to Cookiebot and create a free account. If country code +39, italy phone numbers your site has no more than 50 subpages, you can use the free version. If there are more, or you want to personalize the appearance of the banner or use different language versions, you will need one of the paid plans. We are a Cookiebot partner, so if you want to implement the banner through us, we can offer you a more favorable price - up to 15% lower.
On the initial screen, fill in your domain (remember that the domain is your main address without the WWW at the beginning and without https:// – for us it is simply ecommerceteam.pl). When it is ready, click "Save".
2. Banner appearance settings
In the "Banner" and "Privacy Trigger" tabs you can customize the appearance and behavior of the consent banner and the button to change selected options. In the full version, we have several options to choose from:
banner location (bottom, top, left/right/popup);
how the banner appears;
style (modern and classic);
adding your own logo to the banner;
adjusting consent options;
adjusting the banner display according to the recipient's location.
In the left column we have a preview button for our settings and a save button at all times. When you're done, save your progress.
