Do Bad Things. Every One Of

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Of Course, Brand Character Mistakes Also Happen In Smaller And Much Less Catastrophic Ways. At Least One Email Probably Sits In Your Inbox From A Company Addressed To Or That Tries To Sell You Something You Already Purchased From The Brand. As Marketers, You Hope To Avoid These Situations.

But Here’s The Thing: Companies, Organizations, And Brands Are costa rica phone number resource Made Up Of People. People Make Mistakes, And People Your Brands Will Falter At Some Point. However, In All These Situations Lies A Lesson For Your Role As A Brand Storyteller.



Understanding Your Brand’s Flaws Stephen R. Covey, Author Of Habits Of Highly Effective People, Once Wrote, “we Judge Ourselves By Our Motives And Others By Their Behavior.” As Humans, You Continue Making This Fundamental Attribution Error When Perceiving Your Actions Vs. Others’ Actions. You Usually Know The Clear Intentions Behind Your Own Actions, But Guilt Can Make You Double Down When Someone Calls Out Your Response.