Automated sequences
Good cold emailing software should allow you to create automated email sequences so leads are contacted at the right moments without you having to manage each message.
Ideally, you should be able to set up triggers based on specific lead actions — like visiting your website or opening an email — or schedule follow-up emails within custom time frames.
Cross-channel engagement
While not essential if you’re focusing solely on email, cross-channel engagement is a valuable feature if your sales team reaches leads through multiple channels.
Many cold outreach tools now offer options like cold calling, SMS marketing, and others so you can manage all your engagement efforts in one place. Just think about which additional channels you need from the get-go, and list of bahrain cell phone numbers you’ll likely find software that offers the right mix for your strategy.
AI assistance
Gartner predicts that by 2028, 60% of B2B sales work will be done through generative AI, so chances are, many of your competitors are already using or planning to implement AI to streamline their sales processes. You can stay ahead by choosing software with AI-powered features that speed up your outreach.
Most cold emailing platforms have already implemented AI assistance tools like AI-powered email and subject line writing, analytics, or send time optimization. We made sure our list included tools powered by these helpful features.
Discover 11 best cold email platforms, each with unique features to support a range of business goals — from startups to large sales teams.
Cold email software AI assistance Multi-channel engagement Free plan Paid plan
Brevo
AI-powered email writing,
Send time optimization, Conversation summaries
Email, Phone, SMS, WhatsApp campaigns, Web and mobile push
Up to 300 emails/day
From $9/month
Woodpecker No No 7-day free trial From $29/month
Lemlist Email writing, Sequence generator, Conversation analysis Email, LinkedIn, Phone Only for finding and verifying emails From $32/user/month
Mailshake Email writing, AI-assisted A/B testing Email, LinkedIn, Phone No From $29/month
Snov.io Email writing Email, LinkedIn Up to 100 email recipients From $39/month
Instantly Email personalization SMS and calling are supported within Instantly CRM at $97/month 14-day fr
