Everywhere I heard "you need to network". But networking evenings didn't make me feel comfortable. I felt like I was at a dead end. Of course, I was lucky enough to have a regular client. And that's not given to all freelancers who are starting out. But this client couldn't be the only one. Firstly, to avoid disguised employment and because it's never good to put all your eggs in one basket. So how could I find new clients without prospecting? I could only see one solution: improve my visibility and my 'personal branding'.
At the start of the 2017 school year, I did what I advised israel whatsapp number data my clients. I finally thought about my communication strategy! Yes, it took me a year to apply my own advice. Shoemakers are the worst shod. I created my professional Facebook page . And above all, I finally decided to open a blog related to my professional activity. Creating content remains the best way (for me) to show my expertise.
You're going to tell me that it makes sense. However, a large part of professional publications published on social networks are published without any objective. Posting for the sake of posting is useless. Yes, you have to be regular but above all you have to have something to say. If this is not the case, it is better to abstain. A publication made in a hurry, to fill a gap will be noticed and will bring nothing to your communication.
Before you post a publication, ask yourself these questions: Why are you posting this? What message do you want to convey? What would you like your followers to say to you?
Your posts must have a purpose. Be careful, this does not mean that all your posts must be promoting your products! Remember that the important thing with social networks is to create a relationship of trust with your community . The act of purchasing comes next. You must create a bond with your subscribers. You must involve them emotionally so that they react to your posts and thus multiply the visibility of your business.
The more time passes, the more comfortable I am. I gain confidence in myself, in my work, in my expertise. I feel like I have wings, ready to achieve my goals. However, I still don't have a long-term vision. I don't know where I will be in 2, 5 or 10 years. But I know what I want to do and what I want to bring to my clients. That's already a good thing. Everything in its own time. One step at a time.
