Offer Personalized Upsells and Cross-sells

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Rockey39#
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Joined: Sat Dec 07, 2024 3:22 am

Offer Personalized Upsells and Cross-sells

Post by Rockey39# »

Upselling, and cross-selling are great ways to increase recurring revenue, but you need to make them as relevant as possible to your existing customers. One of the reasons SaaS businesses fail to capitalize more on these strategies is that they are not connecting the offer with the user’s needs.

You’re given a door into the mind of your users through albania telemarketing customer feedback, and you would be wise to use them to your best advantage. Personalize your upselling and cross-selling offers to ensure the highest chances of success.

Net Revenue Retention best practices

Net Retention Rate Vs. Gross Retention Rate
While they are revenue-focused metrics, NRR and GRR offer two different insights on retention revenue, which is why it is wise to track both to obtain a comprehensive view of your retention revenue.

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The gross revenue retention rate measures the number of customers that remain subscribed to your service over a set period, subtracting churn from the total revenue. But unlike NRR, it does not consider downgrades and expansion MRR. For this reason, your GRR cannot exceed 100%. Keep in mind, the average GRR for SaaS companies is around 90%, and 80% for SMBs.

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