Have you ever wondered how many people in the world, in different countries and states, own a smartphone?
About 6.29 billion! ( Statista )
When compared to country code +357, cyprus phone numbers the world's 8 billion people ( the United Nations ), that's a huge number of people. That's an estimated 6.29 billion people using their smartphones to do things like shop online, browse social media, send photos to loved ones, and of course, check email.
Of that number, about 1.7 billion users check their email on their mobile phones, unlike other devices.
When you break down the numbers by generational characteristics and behaviors, Gen X consumers account for 92% of all email users. Millennials are behind Gen Xers at 89% sending email, while Gen Z is the third largest group at 85% using the service (Source – MarketingProfs).
People don’t just use email for personal connections, it’s also incredibly useful. 61% of consumers prefer to communicate with brands via email. This is definitely good news for your business.
So if these numbers look great for the email marketing movement, why are email opens so failing? What’s preventing your customers from reading your great product and marketing emails if they’re spending so much time on their devices?
What actually causes email bounces?
Email marketing remains an essential part of any successful business strategy. However, it is not enough to simply send out emails. Write down an email list and hope for the best.
And you know what they say: False hope is a terrible thing. If the only thing that keeps you alive is you're dead by dawn.
Statista data shows that US consumers prefer email as a communication channel for brands.
You need to create emails that capture your audience’s attention, from the subject line to the call to action.
When considering this, there are several factors that can affect email bounce rates. In terms of bounce rates, the most common causes of email bounce rates are as follows:
Invalid Email Address: This is the most common cause of a hard bounce. It can happen if you make a typo in your email list or if you collect email addresses from an untrusted source.
Full Mailbox: This is a common cause of hard bounces. If the recipient's mailbox is full, new emails sent to the recipient will be bounced.
Spam filters: Spam filters can sometimes block legitimate emails, especially if they contain certain keywords or phrases.
Server issues: If the recipient's email server is down or unavailable, their emails will bounce back.
Blacklisted Domains: If your email domain is blacklisted, your emails will be rejected by most email servers.
In addition to these common issues, there are a number of other factors that can affect your email open rates, such as the health of your email list, sender reputation, and the type of content you're sending.
All these issues can ruin your hard work and trash your marketing and sales efforts.
Luckily, we’re here to help you solve that problem with these ten tips that will help improve your email open rates.
