Knowledge of White and Blacklist Managers

[armdrejoan]

Use Platforms and SMTPs that maintain good relationships with the spam database most important stakeholders in the sector . ESPs have a good reputation and, due to business affinity, are generally in good relationships with ISPs and major Blacklists. Relying on an ESP that shares your Prospecting Marketing objectives means adding a member to your team: any deliverability and whitelisting issues are addressed with confidence and know-how.

Can you automate processes?
In addition to the purely technical aspects, one of the advantages of using a professional Email Marketing platform is not having to do everything manually. The best ESPs go a step further and are able to integrate with corporate CRMs and run complex outreach campaigns based on a predefined flow and to be executed in series ( we talked about automation here ).

After the initial screening of addresses, through which you will determine the degree of interest of your prospects, you will be able to automatically send relevant follow-up emails, based on user behavior (for example, readings or clicks).

Once set up, the platform will do the boring work for you, working for you 24/7!

Does it include testing and analysis?
Sifting through campaign results, trying to figure out what worked and what didn’t, can be a headache, but if your platform offers A/B testing functionality , this task is much easier.