A Hello Bar can help you gain more loyal visitors. Create a Hello Bar that promotes your most popular content so you're consistently driving traffic to that specific page. 9. Reach out to social media influencers for better content promotion Did you know that influencer content outperforms brand-created content? Influencer Content vs. Branded Content Image via Linqia Additionally, 81% of consumers have purchased or considered purchasing something after an influencer talked about it. Social media influencers can help blog posts, videos, or social media content go viral. Partnering with them comes at a cost, but the return on investment can be significant, often making the expense worthwhile compared to the substantial benefits.
The different types of social media influencers include: Mega influencers (over 1 million followers) Macro-influencers (100,000 to 1,000,000 followers) Mid-level influencers (50,000 to 50,000 followers) Micro-influencers (10,000 to 100,000 followers) Nano influencers (less than 10,000 followers) Consider focusing on micro-influencers. These professionals have smaller whatsapp data but more engaged followings. They regularly interact with their social media audiences , and their recommendations often carry more weight. For example, ( nikkietutorials ), with over 19.5 million followers, promotes the Fenty Beauty product here, garnering over 300,000 likes! Nikki's Influencer Marketing Tutorials Image via Instagram 10.
Reach the right audience with video content On average, people spend 17 hours watching online videos each week. That's a lot of time! Popularity of online videos Image via Statista Over 80% of people have purchased something after watching a video about it. You can easily explain complex ideas, showcase products, or share customer testimonials. Video content can help you stand out on social media platforms . You can create: Explainer Videos – Show how your products or services work Promotional/Teaser Videos – Get your audience excited about something new Product Demonstrations – Showcase your offerings Customer Testimonial Videos – Share what users think with everyone How-to Videos – Teach you how to do something You can share them as social media posts, use paid promotion, or repurpose your written content to reach more people.