The main tasks of an email marketing copywriter

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An email marketing copywriter must be able to create gambling data brazil captivating subjects, interesting preview texts (such as pre-headers) and valuable content to attract the recipient's attention from the very first moment. They must be able to write clearly and concisely, adapting to the style and tone of the company's brand, using words that generate interest and arouse positive emotions.

Another key skill for an email marketing copywriter is the ability to create a compelling call to action (CTA). A well-written CTA encourages the recipient to take the desired action, such as making a purchase, signing up for a newsletter, or sharing the email with others. An experienced copywriter knows how to use the right words to prompt the recipient to take the desired action immediately and convincingly.


What to do
How then to write a valid and successful cold email?

The target. Make sure your recipients are part of your real target, that is, they have the characteristics of your potential customers.

Knowing your ideal customer you are able to define the categorical ranges of their company (marketing, trade, production, finance, ...) and then go into detail by micro-selecting the sectors and characteristics such as turnover or number of employees. DB to Data lists can offer you this information (with the guarantee of validity of each individual email address) and allow you to delve deeper into your target through the reference of the website. The more information you collect, the more you can use to personalize your campaign.

Simple and clear. Keep the content of your cold email short and simple. Don’t go into pricing, not only for regulatory reasons, but also to avoid attacking a recipient who is still getting to know you. Remember that the purpose of your email is not to sell, but to obtain consent to tell your recipient about your offer.