Tame the Beast social proof

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Social proof is an extremely powerful tool when used properly. It’s great to get customers to leave reviews for your store, but businesses sometimes forget that these reviews can be used in unique ways. Tame the Beast decided to include their product reviews directly in their abandoned cart message flows, which increases the credibility of that product to help drive the sale. For example, once they send the message, the customer can click the reviews button to see what other buyers have said about the product.

Even after the first review is sent, customers can continue to ask to c level executive list see more reviews. Tame the Beast will also offer a direct link to see all the reviews written about that product, in case customers want to see more proof before purchasing. This type of social proof is a strong way to level-up an abandoned cart message.

Think about who your customers are and what problems they’re hoping to solve. This is how businesses can write extremely powerful messages that sell customers an idea rather than just a product, and Tame the Beast does this well in their secondary abandoned cart follow-up message. By writing “you are two steps away from…smelling like you deserve a promotion,” Tame the Beast is selling the idea that if customers purchase their anti-aging face serum, they’ll have a better chance of getting promoted at work. This copy makes it more compelling for customers to recover their abandoned carts.